The Prime Choice Program

ESTABLISHED 2015
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Here is a look back at PC4 Launch held at Post Oak Lodge in Tulsa, OK on March 13-14, 2018.

Prime Choice Graduation Logo.jpg

PC3 was working hard during graduation. Here are a few highlights of our time together.

Prime Choice is a 10-month journey of self-discovery and personal development for U.S. Beef's most elite general managers. 

Driven by the US Beef core values of Commitment, Humility, and Respect, candidates will focus on the following:  

  • Emotional Intelligence
  • Goal Setting
  • DiSC
  • Project Management
  • Communication
  • US Beef Compass
  • Development Planning
  • Self-Awareness
  • Servant Leadership
  • Developing Teams
  • Strategic Thinking
  • Performance Feedback
  • Coaching
  • Time Management
  • And much more!

The Prime Choice Code:

Be proud.

Be Humble.

Be Helpful.

Always Represent.

Our Mission

The over-arching objective of the program is to get better and make others better.  We work together on setting and achieving goals with a constant focus on improving the performance of those around us. 

Prime Choice is for those that want more...More responsibility, more challenges, more training, more opportunity...


Watch John Davis, US Beef CEO, deliver a message to the first Prime Choice Class in Tulsa, OK

The reason why you’re here is because I need you. I need you for the future of the company.
— John Davis, CEO

Prime Choice started in March of 2015.  The first class featured 30 participants with all 8 US Beef states represented.  The program begins at the annual General Manager's Meeting in March and graduation typically takes place the second or third week in January.